MUSIC IS TIME TRAVEL

That music is time travel for those who listen to it is such a basic idea that we hardly need to present proof. Still as an example, when many people reach a certain age, even when they can listen to all the available music in the world on iTunes or Amazon Music, they return to the same old songs from their past, mostly from adolescence.

Not everybody does this, but it’s common.

They listen to the songs they loved as teenagers, maybe even as they were going through puberty, and they feel emotionally connected to the past. They relive it in their imaginations.

But what about Time traveling for the artist?

Artists, writers, and musicians know that there is such thing as arriving in the Zone, or whatsome neuroscientists call Flow.

It can be defined as the times wherein you are so absorbed in the creative act that everything disappears and you lose sense of time. You are completely inside of the work.

When you come out, when you’re interrupted by something like a pounding on the door, you immediately lose the Flow or come out of the Zone.

This experience is similar to The Writer’s High.

When an artist arrives in the Zone, space-time doesn’t exist.

There’s no arrow of time.

There is no matter and thus no laws of classical mechanics, which means that the artist in the Zone can time travel.

Physicists agree that theoretically time travel is possible, but nobody can do it because we are matter and matter cannot travel faster than the speed of light nor can it go through an event horizon into a wormhole without being torn into pieces, completely obliterated.

However, artists in the Zone appear in other space-times, non-spatial realms, places of the imagination, the astral plane.

A poet who follows her language and ends up in the Zone or experiencing Flow will often run into spirits of the dead.

If you follow language, you sometimes hear voices that come from somewhere else, maybe an old text you read but forgot about, or a sentence you overheard in a coffee shop, or something your abuela used to tell you when she was alive.

The dead come to us in Flow.

Think of improvisational Jazz, a sax player hears a rhythm and follows it.

As they are in the Zone, they hear the bop of another beat, distant but getting closer, and they pick it up, play with it, follow it up and down, all around, back and forth. They may very well be channeling the spirit-sound from a musician long dead or a song sung to them when they were kids.

Music is time travel.

Later I’ll write about how the music you choose to listen to over and over again, especially as you age, can begin to shrink your ability to time travel or to appear in the zone, but for now, I want to show proof of an artist who time traveled.

Or, to be fair, who time travels NOW, because although this artist is long dead, he’s still out there in the Zone.

The example is Beethoven’s Piano Sonata No. 3 in C Major, Op. 2 No. 3.

(Hmm, I won’t go into the numerology of it, 3+3+2, the number eight, which circles around and around like an infinity sign.)

I admire his work, but until I heard this piece, I never thought of him as great as Bach, who spends so much time in the Zone that he can appear anywhere and anytime unannounced, even in a Led Zeppelin riff or jazz improvisation.

But in this Beethoven’s Piano Sonata, we can map his journey into the Zone.

To experience this, imagine here’s what happened:

One early morning, Ludwig, still in his Ebenezer Scrooge nightgown, walks to his piano, sits down, still glowing from a peaceful night’s sleep.

He begins to play a tune he heard in his dream.

It’s very early, still dark outside.

Everybody else is sleeping.

He starts to play.

Nothing special.

But listen to it, and imagine each note is a step along a path leading into something, a forest, a garden, a portal, a wormhole. He may or may not have been conscious of where he was going as he was playing that morning, because he’s following the music from the dream.

The player in the link I provide is Lang Lang, a badass pianist who I’m sure spends a lot of time in the zone.

At the 1:14 seconds mark, the portal opens.

He falls into the future.

He communicates with multiple artists who are also in the Zone, maybe Philip Glass is there, Thelonious Monk, maybe Ludovico Einaudi, and because there’s no time-space in the Zone, all can be in there at the same time, although this is ineffable, because there is no time.

Every time you enter into the zone, you enter into every  time.

So after 1:14 seconds in this video of Lang Lang, Beethoven falls into a wormhole, and the music become dances, geometrical rhythms, triangles and circles, spirits of the New Age, entities outside of his own time-space.

Listen. At exactly the 1:14 mark.

(Sorry if you have to sit through part of a commercial before the music begins)

But go with Ludwig.

Follow him with your imagination, not your intellect.

Do you see the breach?

Lang Lang in the Zone with Ludwig.

THE HARD PROBLEM OF POETRY

I interviewed philosopher Philip Goff about his book Galileo’s Error, for Words on a Wire, to air in our 10th or 11th or 12th season (I’m nor sure which) in September 2021. 

It’s about the Hard Problem of consciousness, which is the question of how a physical system, the body, can create conscious experience, or qualia, like the taste of a carne asada burrito, or that first glimpse into the eyes of your lover. 

Scientists have three major solutions to the Hard Problem, one of which is Duality, that the mind and the brain are separate entities. In this theory, consciousness may be correlated to brain activity, but it’s separate from the material brain. We have a soul, if you will. We are eternal beings, or at the very least connected to the Eternal, through our consiousness. 

This is the belief held by most people and rejected by most scientists.

Scientists hate duality. 

They want a grand unified Theory of Everything. 

The two other approaches either say that consciousness doesn’t exist at all (Materialism) or that consciousness is a fundamental element of the universe (Panpsychism), as fundamental to the workings of reality as space and time and matter. I like this idea.

The Hard Problem will not be easily solved, but I’ve noticed a lot of physicists, who speak on the level of math, are getting into neuroscience these days, perhaps to escape the academic myopia that tends to pop up in science departments throughout history. I’m not saying they have to beware of string theory Nazis or whatever is going on in their department, just that there is solid evidence that even science departments can be so subjective as to ostracize those seeking unconventional explanations that don’t conform with popular theories. That’s all I’m saying.

Whether or not it has anything to do with the physicists, neuroscience is discovering new mathematical descriptions of brain activity and correlations with consciousness. 

They can brilliantly express equations that depict brain activity during conscious experience, but they cannot explain WHY brain activity produces my experience of biting into that juicy carne asada burrito.  

They can’t explain what I, Daniel Chacón, or you, are experiencing right now, and why. 

This hard problem is to  neuroscience what the unity problem is to physicists, uniting relativity with quantum theory. 

Goff writes, “We’re still waiting for the Newton of consciousness to produce the simple equation that will capture the connection between body and mind. “

When it comes to who we are, science has not been able to help us answer that question, at least not yet. 

Scientists can explain HOW we are this way, but not WHY.  

Goff claims that Galileo, who was the first one to establish math as the language of science, never intended to describe the quality of experience, but rather the quantitative experience of things.

How things behave, not why.

How a carne asada burrito behaves in relation to other matter and space and time, but not the intrinsic nature of a delicious burrito. Or taco for that matter.

(By stating burrito, you can tell a lot about me, that I’m a Chicanx person, as we may favor burritos over the tacos that might be the first choice of our Mexicanx neighbors. )

The problem with scientists trying to explain qualia is that they don’t have the language for it. What is the mathematical equation for my experience of biting into a juicy mango?

Or for that matter what is the equation that describes my intrinsic nature?

For that you need the philosopher.

For that you need the poet.

Science and Storytelling

Some students in my Writer and The Brain class turned me on to The Storytelling Animal by Johnathan Gottschall, which I am halfway through and am loving. 

Here’s a great quote:

“From Science, I argue, can help us make sense of storytelling. But some say that science is a grand story (albeit with hypothesis testing) that emerges from our need to make sense of the world. The storylike character of science is most obvious when it deals with origins: of the universe. . .”

And this is what I am trying to say with The Poet and the Mind-Brain :

Theoretical branches of science, found mostly in the unification problem in physics and the hard problem in neuroscience seek to tell two of the most fundamental stories humans need to hear, how did it all begin, and who am I?

This is why writers are like scientists. 

These are the two stories that impel us to write, albeit articulated differently according to the writer.  

Instead of wondering how the universe began, the poet might wonder why does my heart feel so bad? Or why does the school bus stopping on the corner under the oak tree make me want to cry?

I would argue poetic details are microcosms of the two fundamental stories we seek to understand. 

Poets matter, because we seek to know the unknowable, and we will never stop until we find that ineffable elegant equation that says it all. 

Writers Are Magick

The subtitle of The Poet and the Mind-Brian is:

Science, Philosophy, and Magick, with a k.

When I use the word magick, with a K at the end, I’m not identifying with Aleister Crowley, who coined the term, and has been called the most evil man in the world.

And he was pretty evil, and vile.

For a quick, enjoyable read of his life and significance to witchcraft, read Gary Lachman’s Aleister Crowley: Magick, Rock and Roll, and the Wickedest Man in the World.

He did some evil, messed up stuff, and he was incredibly misogynist and racist.

But he also had intense moments of focus, flashes of genius, wherein he was so absorbed into metaphysics that he was able to create his own religion, Thelema, whose concepts remain influential even today in esoteric communities.

His influence is rooted in many traditions of witchcraft, including Gerald Gardener’s version of Wicca.

I put a K at the end of the word magick to distinguish between the practice of magic, that is witchcraft, sorcery, esoteric practice, and magic the way we use the word colloquially.

If I say, My day was magic! –My visit to Mexico City was magic !–

My date night with my wife was magic!– I don’t mean someone cast a spell.

Magic can means many things, but when I use the word magick, it means one thing:

The practice of directing energy from one source or many into manifesting some goal in the material world, the practice of channeling energy, an action is rooted in a basic concept of reality, which has traditionally been articulated As above, so below.

Magick uses and manipulates energies (sprits, quantum fields, faith and prayer) to achieve material goals. Magick is the ability to focus.

That’s what I mean by magick.

It doesn’t necessarily mean witchcraft.

It is the act of manipulating and using energy, often without our conscious awareness that we are doing it.

That’s what writers do.

That’s what mystics do.

When Saint Teresa allowed her body to seep into ecstasy, wherein her flesh trembled and she felt as if she were corporally connected to God, that was channeling energy.

That is what I mean by magick.

Every good work of art starts with Energy, Desire, Will –with unformed energy that does not yet have image or meaning. Pure energy.

That’s what I mean by magick.

POETS ARE AMBULANCE CHASERS

The poet is the original ambulance chaser.

Not the lawyer.

The term ambulance chaser culturally indicates a lawyer who is looking for somebody that was injured, so they could file a lawsuit, especially if the victim is someone who falls at a Walmart, or any big company that can be sued.

Poets are ambulance chasers too, but on a metaphorical, abstract and much more positive level.

We chase the possibility of death, we pursue the stories and voices of the dead, because even if we are not consciously aware of it, when the possibility of death is present, there too, like Lorca says, you will find the Duende, the dark spirit of art that gives tension and depth to our stories and poems. 

We chase dead, and when there is a possibility of death, we run at it like a lawyer chases an ambulance.

It could be a story about someone getting on a plane in Los Gatos, being deported back to Mexico by immigration, and we know where the plane will end up. It could be a poem that creates tension out of simple observation, such, as

The fly in the lampshade putters sporadically
around the bulb, bumping a small body over & over
into rounded plastic

That fly contains the possibility of death. So we watch it. We are fascinated.

Obviously, I mean this metaphorically.

Poets travel back and forth between multiple realities, including one of the most basic dualities, the world of the dead and the world of the living.

THE WRITER’S HIGH

It’s not an accident or random that the deeper you go into a metaphysical question, when you share your insights with others they ask you, What have you been smoking? 

Deep thought is somehow connected to getting high.  Why do we think this way?

The answer I think can be found in looking at a phenomenon everybody is familiar with: The Runner’s High.

What happens when you run or work out long enough, you can reach a certain point where endorphins are released along with some of those brain candies like dopamine and Endocannabinoids, those neurotransmitters that also spark when you use cannabis.

You get a good feeling, strength, invulnerability, exuberance, like you can’t feel any other way except using drugs.

I’m a runner, but I’ve never experienced Runner’s High.  

I run (or try to) five days a week just to keep healthy, but I have never ran so much and so long that I’ve gotten high. The best I can do is 30 minutes, and I run so slow that old men with wobbly legs and knobby zip pass me by.

Oh wait, I am an old man with wobbly legs.

I may not be athletic enough to have experienced the Runner’s High, but I’ve experienced the Thinker’s High.

But I like to call it the Writer’s High.

And it is just as a legitimate physiological experience as the Runner’s High.

Most writers have experienced the Thinker’s High.

Even if we’re not sitting on our butts writing a story or a poem, we understand that it takes free time in order to expand our creativity. We take walks. We have moments of silence. We sit by a window.

And sometimes, when we’re taking a walk, we go so deeply into an idea that we don’t even register where it is that we are, and I’m certain that at this time the same hormones and neurotransmitters can be released as in the Runner’s High.

The ideas are so stunning that we forget where we are, and when we become aware again we find ourselves on an intersection in the city or a crossroad in the country, and it’s like we’re in a brand-new landscape. We feel exhilaration, a rush of well-being that connects us to the sublime.

We feel a level of euphoria that we cannot get any other way, except for maybe drugs, at least the first couple of times.

This is the Thinker’s High.

The Writer’s High.

And writers are addicted to it.

Sometimes it happens when we’re deeply rooted in thought, but it can also happen when we’re completely absorbed in an ordinary moment. It could happen while washing dishes or cutting vegetables, watching as the knife goes chop-chop-chop.

These moments sustain us and keep us writing, because the high is incredible, and they are often responsible for our best work, our best ideas.

How do you induce the Runner’s High?

You run or exercise for a very long time, usually over 30 minutes, maybe an hour at the least, and keep doing it over and over again.

How do you induce the Writer’s High?

Write.

Take time to think, and thinking doesn’t mean a structure of thought to solve a problem, although it could; it means following your imagination, your daydream, keep going with it, wherever it takes you. Follow your language.  Follow your spirit.

You might write something so good that your friends will say, What were you smoking?!

EVERY GOOD POEM CREATES AN ANGEL

Almost every day, at least several times a week, I ask myself large, trite questions like a stoned teenager discovering philosophy for the first time.  I ask myself, Why are we here?

Do I have an eternal soul?

These are questions which mystics and physicists explore, and it is an exhilarating activity that often leads you to the Thinker’s High .

In The God Particle, Lederman writes about the moments all physicists experience when they explore the big questions, but in the quote below, I took out the word “physicist” and replaced it with poet, but in italics, so you know that it’s me.

The life of a poet is filled with anxiety, pain, hardship, tension, attacks of hopelessness, depression, and discouragement. But these are punctuated by flashes of exhilaration, laughter, joy, and exultation. These epiphanies come at unpredictable times. Often they are generated simply by the sudden understanding of something new and important, something beautiful, that no one else has revealed.

Asking these large questions, as silly as it may seem, is something great writers do consciously or unconsciously, and their poems and stories are like elegant equations.

Like scientists, writers want to express reality.

We want to write a haiku so intense that it will transform the reader like Borges’ Aleph into all points of space and time at once. You will get a glimpse.

I love what haikus can do to you, transform you to another space and time. They bring you there –for a flash!–then bring you back.

In my opinion, below are the two most elegant Haikus ever written:

In the ancient pond

A frog jumps into

The sound of water

And:

E=MC2

Imagine a haiku that brings you everywhere in space-time at once, all places and moments .

The more Reality there is in a work, that is, the ability to transcend space-time, the more beautiful the experience of the poem.

As waste of the time it may seem, asking big questions may help a writer in moments of creativity to enter into other realms of the imagination.

And imagination is an entrance into other universes. Imagination is our wormhole into places not rooted in our experience in time and space, but which may very well allow us to glimpse the thoughts of God. 

The Talmud says every good deed creates an angel.

I believe every good poem creates an angel, too, because its elegant use of language releases intense spiritual, intellectual, and emotional energy into the mind of the reader.

But beware, because if every good poem creates an angel, does every bad poem create a demon?

Probably every good poem makes an angel and a demon, and the fight they have is reflected in the work as tension.

Every good poem comes from questions that cannot be reconciled.

Why are we here?

What is the meaning of life?

I think it’s important to understand that if a writer sets out to write a poem about the meaning of life, it won’t be a very good poem. The poem most likely won’t create any demons; rather it’ll make mischievous little imps who will irritate the person reading the poem.

Do I contradict myself?

No.

I’m not saying a writer should set out to write a poem about the big questions, but I am saying that everything we experience on a visceral, emotional, and intellectual level has its roots in questions that can never be answered but that we cannot live without pondering. And it would be well for the writer to take time just to think about the big things, the corny questions, What is my purpose? Who created us? Who has the best burritos in El Paso ?

These questions, pondered and played with while you’re taking a walk, while you’re waiting in line at the grocery store with your device firmly shoved into your pocket or purse, are fun questions to imagine. They can lead your mind away from ordinary thinking.

And like a stoned teenager asking himself the big questions, the answers you imagine might even make you giggle.

Other people in line at the grocery store might look at you funny, but who cares?

A Poet, A Neuroscientist, and a Witch Walks Into Bar. . .

Bartender puts down a single napkin and asks her, What can I get you?

Get it?

The title isn’t a grammatical error, the subject and verb agree, because the poet who walks into the bar  –I picture someone badass like Natalie Scenters-Zapico, confident, meeting up with other poets for dinner and drinks during AWP—is also the scientist and the witch. 

Maybe in some ways, or like the poet Andrés Montoya used to tease me for saying, on some levels all poets are scientists and practice magick (why a k?). 

Poets are like scientists (on some level they are scientists) because they have a curiosity about how things work, especially the brain-mind, what motivates people, how they feel, see, taste and connect ideas in meaningful ways. The best poets seem to soak their feet into the intellectual waters of sundry subjects. Toni Morrison dipped into the Nag Hammadi, which are beautifully creative texts reinforcing the gnostic point of view of God and Reality. Poe studied physics. Borges studied Kabbalah. Pizarnik studied philosophy.

Poets are neuroscientists.

Poets are witches.

But first, let me define what I mean by “Poet.”

I remember having a conversation with my colleague, the poet and translator Rosa Alcalá. 

She told me it irritates her when people write emails addressing “poets and writers.”  

Rosa is a working-class Latina from Paterson, New Jersey, and when she’s defending a position she sometimes switches into street mode, the don’t-fuck-with-me nod of the head. 

She tells me, Are they saying I’m not a writer? How are poets not writers?

I agree, and ever since our conversation I rarely make the distinction between poets and writers.

We are one.

By poet I don’t mean only those who write verse. I mean all creative writers.

Everyone knows that there was a time in our human story when narratives were told only in verse, and verse was used only to tell stories, but somewhere along the plot-line of humanity, what God had put together –the storyteller and the poet — were torn asunder. 

It was not a natural or inevitable split, so it makes sense that by poets we can mean all creative writers, poets, fiction writers, memoirists.

We’re all poets. All creative writers, all genres. Poets.

(By the way, what is the collective noun for poets?? You have a murder of crows, an army of ants, perhaps a star of poets?)

So a poet is a writer. 

The term neuroscientist, as it appears in the joke, refers to scientists in general, to the methods and the value system, especially those sciences involved in the quest to unite all of reality, such as physics and studies of the mind-brain duality. 

Scientists seek to unite, to offer one elegant equation about reality, the universe, the way things work.  

They say that the holy grail of physics is how Quantum mechanics, the study of the subatomic world of electrons and strange quarks can have the same laws as the theories of relativity, spacetime and the planets and the universe. 

The two areas of science don’t agree, and if someone can come up with a ToE, something Einstein tried but failed at most of his adult life, they will know the thoughts of god.

That’s one of the most famous quotes in all physics, Einstein saying, I want to know the thoughts of God. Everything else is detail.

The scientist who walks into this bar, who is also a poet, is the kind of scientist that believes reality can be explained through math, i.e. language, using the most elegant equation. A haiku of reality such as

E=MC2

Ever since Galileo math has been the language of science, and if it cannot be expressed in math, it is not science, it’s philosophy, metaphysics. What makes neuroscience fun to follow is how math is being used to explain consciousness, our behavior, our unpredictability, the mystery of our experiences. 

A book I highly recommend, readable for nonscientists like me is The Forgetting Machine by Rodrigo Quian Quíroga. 

He created a mathematical model of neuronal activity and can pinpoint with precision how neurons fire when a concept is brought up in the mind, like Jennifer Aniston. 

He found that there is a Jennifer Aniston neuron in your brain, and it serves only to represent her and what she means to you, and every time it fires, he can chart — again with mathematical precision — what other neurons will fire as a result. 

He’s from Argentina, Buenos Aires, having studied physics, but like a lot of neuroscientists today, he became interested in the brain. 

Since his emphasis is memory, he has found a connection with Borges and has written a book about him and memory, which I’ve yet to read, but I’ve ordered it and will get back to you on what I think.

So a poet is a neuroscientist.

What about the witch?

Why are poets witches?

In a nutshell:

When we follow language into imaginary places and possibilities, we travel outside of our bodies, like soul travel. We often enter into the zone, where matter and spacetime disappear. This is well known among writers. 

In other language, we enter into the astral plain, where we’re met with guides (voices) and demons (rhythms and incantation) and we are shown entirely new worlds in which anything can happen.  

Poets travel the various levels of reality in our imagination, and the more we are willing to allow language to lead us into alternate universes, the more we are able to see beyond the ordinary. This is why some fundamental Christian sects claim that free writing is evil, because you’re channeling demons, or more accurately daemons. Muses. Duende.

Do you know how long it could take practitioners of esoteric knowledge to enter into some of the realms that poets have visited?

Poets are witches.

Anton’s Syndrome For Creative Writers

Anton’s Syndrome is a form of brain damage in the occipital lobe, wherein someone suffers blindness but does not know it. They believe they can see, even in the face of overwhelming evidence that they are blind. 

Say your uncle Willie suffered this condition, and you take him into a field, and in the middle of the field, there is an adult elephant, African, with big ears, eating leaves off a tree. You could ask Willie what he sees, and to cover his blindness, he might say, Not much. Just the road.

And even if you tell him that you’re in a field looking at an elephant, he would find someway to cover the truth about his blindness, say something like, Well obviously the elephant’s there. I didn’t think it was worth mentioning.

Of course this is a gross simplification, but there is evidence that the person who suffers from Anton’s Syndrome may not be lying to you about what they see. They may really be convinced that is what they see, convinced that they are not blind.

What a metaphor for bad writing!

Let’s apply this to fiction writers, someone like me, for example, although it would equally apply to poets. 

Let’s say I write a story, and I think it’s good, best story ever written. I submit it to journals and cannot believe I get rejections. What is wrong with these editors?

(When we were new writers, every time I got a rejection for a story, Andrés Montoya would say, They’re stupid!)

After about a year of sending the story out and receiving only rejections, and as I’m working on other stories, I forget about it, and then one day I’m wandering through the document graveyard on my computer and see the forgotten story. I open it, read it and think, What a shitty story! The worst story ever written.

This has happened to me from the time that I was a beginning writer and would crank out story after story thinking each one belonged in The New Yorker to me as a writer today. 

I’ve written stories that give me chills for their brilliance, only to read them later and get chills of how blind I was to think it was worth something.

If you’re a writer, sometimes the stories are going to come easy, sometimes a little harder, but often, when you’re in the “zone” and you’re writing, nothing else exists but that which you create, a reality bubble in an imaginary world. 

Everything is new and exciting, so of course you’re going to think it’s great.

What I’m saying is we can have a version of Anton’s Syndrome as writers, not seeing reality as it is, because we are only seeing from the inside of the creative process, not from the outside, and when we’re in there, things are sacred. Everything is brilliant.

But eventually we have to step outside of the reality of language and imagination and see what the story might be saying or how it might be read by others.  That’s where the craft comes in.

This isn’t an exact parallel. I mean, I’m using Anton’s Syndrome as metaphor, but I think it translates. 

But here’s the thing, unlike someone who unfortunately suffers from that disorder, writers who are committed to their work eventually see the truth of the piece they once thought was perfect, or they see more aspects of the truth, because the brilliance they saw before really was there.

Even if only one image from the entire story lasts, even if nothing from the story lasts, the glow of having been in that landscape is permanent and positive.

But it may not make good writing.

It’s possible that later on, in a week or month or year, I may see this post and ask myself, Why did I include this in my blog? It’s shit!

Sorry. The idea sounded good when it first occurred to me.

And frankly I just followed the language, and this is where it ended up.

The Forer Effect on Books

You’re the kind of person who really tries, more so than most people even realize. You’re diligent, intelligent, and when you need to focus you can be incredibly effective at doing so.  Sure, you like to take time to decompress, and the way you choose to do so may not always be the most healthy option for you, but you never go too far and always pull yourself back where you need to be.

Does this describe you? 

It probably does.

Maybe not all of you, but most of you can relate to this. In psychology it’s called the Forer Effect, which suggests that our brains process vague personality descriptions (especially if flattering) that could apply to anyone, but we think that they exclusively apply to us and are written for us.

This is why we can read a horoscope and be amazed at how accurate it is. That’s me! This is why we believe psychics and mentalists when they tell us things about ourselves. You’re sensitive and care about others, but you have your limits!

I’m not saying there are no such thing as psychics ( that’s a conversation we can have later), but I am saying that if somebody wanted to deceive you in believing they know you, the descriptions they use can be nothing more than general statements that apply to pretty much everybody.

I think the Forer Effect could equally apply to book reviews, especially lately. If you’re a published writer, then you are aware that you can have a service wherein someone will write 50 book reviews, for a price, so you can post them all over social media and the web, and it seems like the book is getting a lot of attention.

It makes sense that it’s available today in publishing.

Your book comes out at the same time as thousands of other books, the same day, and the next day there are thousands of other books released into the world. Unless your book is published by one of the big New York companies, it will most likely struggle to get attention among the other books.

Writers post everything that they can that mentions their book, because they have to promote their own work if they want someone to read it, and that’s what mostly every writer wants, for people to read their work.

I imagine in the future, as literary publishing continues to transform to a model that fits the times and technology, the book-review-for-hire industry is only going to become more profitable. Literary writers will have a veritable smogsboarq of companies to hire, and they will pay good money.

If somebody is willing to self publish, they are paying for that service, so it seems the investment in reviews would help sell books.

But beware of the Forer Effect. Some of the services you hire may be run by the literary equivalent of false psychics and mentalists in that they can use vague descriptions that you hope describes your work. The language twists and swirls like magic throughout the pages.

It may seem difficult to write 50 book reviews, but it could be pretty easy, and the reviewer wouldn’t even have to read the book except to scan the pages for the characters name and a general plot line.

Let’s say you just published a novel, and you’re eager to get people to read it, so you hire a company to write reviews, and this is the first one they send you.

A tour de force! (Enter you name here) new novel (enter title) is excellent story about a determined (man, woman, detective, etc) named (insert character’s name here) with a lot of surprises and beautiful detail. At times (he/she/they) seems to be unwilling to make what they know are the right choices but there is definitely a conflict between what (character’s name) wants and what they need. All is rendered effortlessly in (enter name of writer)’s newest book, with a compelling story and elegant prose, which, although, at times may draw too much attention to itself, is an authentic narrative voice.

This could be a useful review for writer, and you could even quote it, so-and-so says Daniel Chacón is “an authentic narrative voice.”

Instead of calling it the Forer Effect, for book-review mountebanks, who can simply scan the pages of your book, not even read it in its entirety and write a review that you will love and that you will believe was written exclusively to describe your work, we can use a different term.

Maybe The Tour-de-Force Effect?

Throughout the years I’ve received some reviews about my books, but nobody has ever called what I have written a tour de force.

I’d pay for that shit!

I wonder how much that would cost. . .